Shopping streets and pedestrian zones offer luxury goods and good values – at jeweler’s shops as well as antique stores, art stores, and fashion designer boutiques. Between flagship stores and shopping palaces, you can discover many things.
The Viennese coffee house is known around the globe for its informal pleasantness, as an oasis of gemütlichkeit. Traditional cafés entice with a wide variety of coffee drinks, international newspapers and pastry creations. Since 2011, the traditional Viennese coffee house culture has even belonged to the intangible cultural heritage of UNESCO. Modern representatives of the genre enrich the tradition with stylish flair. A close relative of the café is the pastry shop. Their specialty, pies and cakes, are the icing on Vienna's dolce vita in the form of Bundt cake and Sachertorte.
Viennese Wine & Heurige
Vienna is the only metropolis that grows enough wine within its city limits to make it worth mentioning. 700 hectares of Viennese vineyards leave their mark on the cityscape and its culture of pleasure. Wine growing has a long tradition in Vienna. White wines are grown in 80 percent of the vineyards, with the Wiener Gemischter Satz being a specialty. Nowadays, Vienna presents itself as a city with a lively wine scene. Viennese wine is enjoyed in the city's many bars and restaurants or on the edge of town in wine taverns that offer wine from their own vineyards and buffet tables piled high with home-made delicacies.
A true bon vivant will know that Viennese Cuisine is the only cuisine in the world to be named after a city. Viennese chefs draw on influences from various countries to conjure up exciting dishes that never fail to capture the imagination.
Markets & Districts to Savor
At the markets and in the surrounding neighborhoods, everyday life has its habitual Viennese rhythm: colorful and creative as well as leisurely. The stalls, eateries and bars are a natural shopping paradise, meeting place and sightseeing destination.